I started using the “Archive” feature from WhatsApp. On web, when you can see this:
I quickly read: “These chats stay archived when new messages are received. To change this experience, go to Settings > Chats…” so I went there and found this:
Ok, so I went through all the options and left confused… whereTF is that setting??
So I read the message again.
Can you guess “my mistake”?…
I didn’t read the last part…
on your phone
Micro-keywords in micro-copy
So, of that text, the most important part is “on your phone”; then “Settings > Chats”… otherwise you lead your user to the wrong place…
We can observe how saying “On your phone” first already improves the thing a bit:
Improved Final Example
We improved the copy; and added an important visual cue for this.
If you would like to go a step further, you could:
- add a mini QR-code as a quick shortcut to the phone settings
- add the ability to change that feature from the web’s UI
Final advice: exercise your frustrations with your own UIs; each “trouble” you face can probably be fixed or improved.
That’s why as a UX Designer it’s important to observe one and users behaviors.
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